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Traffic Using Expiring Domains
By:
Ainuddin Mohamad
Thousands
of domain names expire everyday and can be used by others. If you want
more traffic or want to resell the domains for profit, these expired
ones can be a valuable resource.
An expired domain may have been used by one or more persons in the past.
They may have designed a website, advertised it, linked it to search
engines, done business deals on it and even had reciprocal link connections
with other websites.
Why are valuable domains ever allowed to expire?
Many reasons, including but not limited to:
• Not enough funds to renew them
• Invalid contact e-mail address
• Loss of interest in online world
• Closing down of business
• Lack of knowledge about value of domain names
• Being away at time of domain renewal
There may have been any of the aforementioned reasons or any other cause,
but whatever the case, the domain is now an available option for you.
You can use it by designing a website on it or divert traffic to your
existing website.
The main advantage of taking over an expired domain is the traffic.
There may still be visitors who, on finding the better alternative offered
by you, can redirect their business. It is not impossible to know the
exact amount to expired traffic to a particular domain. However, the
analysis of some specific aspects lets you gauge the amount of expired
traffic. They are as follows :
LINK POPULARITY
This will give you an estimate of the number of portals or web pages
that are linked to the expired domain. The more the number of links,
the higher is the possibility of future traffic. Also, a higher link
popularity betters the probability of quality traffic.
ALEXA RANK
An Alexa toolbar keeps tabs on the number of hits for a domain and then
awards a rank based on this. If the site has had no traffic for the
past three months, it is automatically dropped by Alexa. So, look for
an Alexa rank to get an idea about the number of visits and the domain’s
worth.
GOOGLE PAGERANK
The PageRank is a value that Google gives to a web page, based on the
number of and quality of incoming links.
The popularity of a web page is ranked on a scale of 1 to 10 and this
is called a Google PageRank. This ranking system takes into account
the number of quality web pages that have links to the web page. Normally
the homepage of a web page would have the highest PageRank.
About PageRank, Google says:
“The heart of our software is PageRank(tm), a system for ranking web
pages developed by our founders Larry Page and surgery Brin at Stanford
University. And while we have dozens of engineers working to improve
every aspect of Google on a daily basis, PageRank continues to provide
the basis for all of our web search tools.”
A Google toolbar is required to obtain a Google PageRank. You can type
in the website name in the address bar of your browser and get the PageRank.
YAHOO AND DMOZ LISTINGS
A domain may have been indexed by search engines. The domain owner may
have paid for registrations on search engines like Yahoo and LookSmart.
A domain also may have been approved by a Dmoz editor. If you take over
a domain, these listings are automatically transferred to you. You can
do your own research by visiting these search engines and typing the
full URL in the directories section. Your results page will show you
whether the domain is listed with them or not.
An inclusion in the top search engines does not ensure continuous visits
but it certainly increases the chances of receiving worthy traffic.
If you do not want to use the domains yourself, you can easily turn
it around and sell it. It will certainly be profitable if the domain
is registered with the top ten search engines.
WHERE TO GET THOSE DOMAINS?
There are many sources but the author considers ExpiredDomains.com to
be the best where he managed to get many valuable domains.
Happy hunting!
About the Author:
Ainuddin Mohamad is the Webmaster of
http://www.BestWebsites.com.my
which is a Directory of Best websites. Since 1998
http://www.BestWebsites.com.my has
featured thousands of best websites in many categories of interest with
descriptions/reviews given by leading publications and webmasters.
Read more articles by:
Ainuddin Mohamad
Article Source: www.iSnare.com
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